Research On Health Catering Development Based On Twenty-four Solar Terms

Twenty-four solar terms is the wisdom of Chinese people's understanding of natural phenology,climate,and seasonal changes,which deeply affects people's way of thinking and lifestyle and behavioral standards.Pingdu City,Shandong Province is the birthplace of twentyfour solar terms.The local not only has abundant products but also has a cultural tradition of living in harmony with the times,and has a rich heritage of solar terms and culture.In the context of the renaissance of traditional culture and global tourism,this article uses research methods such as literature analysis,questionnaires,and field trips,and makes full use of the three traditional Chinese medicine theories of dialectical diet theory,yin and yang theory,as well as innovative theories and experiential economy theory research on the development of Pingdu Twenty-four solar terms health catering.First of all,analyze the necessity of the development of Twenty-four solar terms health catering in Pingdu,Shandong Province from the aspects of promoting traditional culture,promoting the development of tourism and revitalizing the regional economy.The feasibility of the development of Pingdu's Twenty-four solar terms health catering in Shandong Province was analyzed from three aspects: historical and cultural heritage,food ingredients,and local global tourism brand construction.Then,from the two aspects of supply and demand,describe and analyze the current status of the development of Pingdu Twenty-four solar terms health catering,investigate and analyze the market demand of mass the development of Pingdu Twenty-four solar terms health catering,and make a preliminary analysis of the development of Pingdu Twenty-four solar terms health catering.Finally,this article puts forward countermeasures and suggestions for the development of Pingdu Twenty-four solar terms health catering.In terms of cognition,the foundation of Pingdu Twenty-four solar terms health catering development is cultural excavation,and enterprises should strengthen the mining and collection of Twenty-four solar terms diet culture.In the face of traditional excellent culture,enterprises should establish innovative ideas and let the excellent Twenty-four solar terms dietculture in the new era.In the design and innovation of food and beverage products,dishes are the core.The development of Twenty-four solar terms health catering products should pay attention to the development of dishes and banquets.At the same time,not only the content of the development of catering products,but also the environment and services should be considered,enhance the consumer experience through the setting of environmental atmosphere and optimization of services.In terms of publicity and promotion,continue to expand marketing channels,and adopt different marketing channels and marketing methods for different groups to create a brand of Twenty-four solar terms health catering.In terms of talents,make a good reserve of talents and build a high-quality talent echelon.In terms of guarantee,increase government support,give play to the government's leading role,improve related policies,encourage diversified investment,expand investment channels,build a distribution center for Twenty-four solar terms health food,and ensure the development of Twenty-four solar terms health catering.