Research On Value Creation Of Enterprise Continuous M&A Under Strategic Choice

Based on the strategic choice perspective of the factors influencing the value creation of mergers and acquisitions,this paper selects the typical case of continuous merger and acquisition of Conch Cement for analysis and exploration.Through the analysis of Conch Cement's multiple consecutive mergers and acquisitions under different development strategies,the company explores the multiple mergers and acquisitions wave brought by the company's different development strategies at different stages,and finally brings the complete path of enterprise value improvement.There are generally two ways for enterprises to grow and develop,one is through the establishment of new internal institutions,and the other is through external mergers and acquisitions of other enterprises.Therefore,mergers and acquisitions are one of the important ways for enterprises to grow and develop.Conch Cement,as a typical enterprise that grows through mergers and acquisitions,plays an extremely important role in its development and growth.Based on the strategic management of the company,this paper draws the motivation of the company's continuous mergers and acquisitions,and considers whether the company has the conditions for mergers and acquisitions,that is,whether it has comparative advantages with other companies in the same industry,and can give priority to the company's M&A activities and achieve the company's strategic management objectives.Ultimately,it is reflected in the actual improvement of all aspects of the company,such as technology,capital,market,etc.,which brings about an increase in the company's market value and book value,and enhances the company's value.The successful merger and acquisition of Conch Cement is attributed to its correct corporate strategy,as well as the company's comparative advantages,namely a strong management team,geographical and technical advantages,and the company's strong execution power.The continuous value-added creation path of Conch Cement is worthy of learning by leading enterprises in various industries.Conch Cement has certain reference significance for leading enterprises in the industry to maintain their leading position through mergers andacquisitions.Research on how to enhance the value of enterprises through continuous mergers and acquisitions under different strategies,and bring enlightenment to the merger and acquisition of different enterprises in different industries.