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Study On The Development Strategy Of Russian Company Gazprom

Posted on:2020-05-16Degree:MasterType:Thesis
Country:ChinaCandidate:Svetlana ChivilenkoQMRFull Text:PDF
GTID:2381330602961307Subject:Business management
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As an international student,I found that,comparing to Chinese companies,many Russian companies have not realized the opportunity that strategic management gives to them in the role of uncertain environmental conditions and corporate crisis conditions.The activities of Russian companies show that they usually focus on achieving short-term goals.Strategic management mechanisms are rarely used or not used at all.Accelerating environmental change,the new demands emergence and changes in consumer status,the emergence of new business opportunities,the information networks' development,the wide availability of modern technologies,changes in the human resources' role,and other reasons have risen up the importance of development strategies.This article is a study of the Gazprom development strategy.Currently,Gazprom is a leader in the production and supply of natural gas in Russia and abroad.This study explores the basic concepts of strategic development,strategic management,and studies the theoretical concepts of strategic development at home and abroad.Since Gazprom is a large organization that is active in the development and use of strategic decisions,this paper studies the main corporate management characteristics and conducts an in-depth and comprehensive analysis of the company's development strategy.In the research process,the literature combing method,PEST analysis method,SWOT analysis method and other methods are mainly used.Based on company profile overview and development strategy,the company's development strategy environment is based on the Gazprom example.First,I studied the main characteristics of the company,made a research of the external and internal environment,and studied the organizational structure of the company and its main problems in the company's strategic development.With the help of the analysis of the external environment,PEST analysis mainly studies the characteristics of political and legal environment,economic environment,social and cultural environment and technical environment.Then the SWOT analysis method is used to analyze the basic conditions and current conditions of the company's strategy implementation,and the main problems in the development strategy are studied and summarized.In this article,we examine the main issues and strategy implementation issues in the company's development strategy.In addition,the Gazprom strategic choice was studied,and the choice and implementation strategy's effectiveness in the future planning process were analyzed.By studying the Gazprom strategic development,it is important to understand the main features of Russia's strategic management development.The analysis of the development strategy of Gazprom will become an important reference for the development of Russian enterprises' strategic management,reflecting the theoretical importance of the research,and has practical significance for small and large Russian enterprises.
Keywords/Search Tags:corporate strategy, PEST, SWOT, strategic choice
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