A Comparative Study Of Sino-us Environmental Responsibility Communication From The Perspective Of Adaptation Theory

Since the reform and opening up,China's manufacturing industry has developed rapidly.Its rapid development has caused a serious burden on the environment.With the improvement of social citizens' awareness of environmental protection,stakeholders have continuously strengthened their interest demands and communication aspirations,which has driven the compilation of corporate social responsibility reports.As a monologue,the report,like other verbal communication activities,is also a process of dynamic language selection and adaptation.The thesis utilized the adaptation theory as the theoretical foundation and used qualitative and quantitative analysis methods to compare the environmental responsibility communication between Chinese and American pharmaceutical companies.And it aims to answer following questions: how do Chinese and American pharmaceutical companies communicate with their readers on environmental responsibility? what are the similarities and differences between China and the United States in the process of language use? what are the reasons for the differences?The thesis consists of five chapters.The first chapter summarizes the research,background,significance,research methods and research questions;the second chapter is a literature review,which briefly reviews domestic and foreign research on adaptation theory and corporate environmental responsibility communication;the third chapter introduces the adaptation theory.Chapter Four is the key part of this thesis.It compares and analyzes the similarities and differences in the communication of environmental responsibility information between Chinese and American pharmaceutical companies from various aspects of contextual factors,and explains from the social,economic and cultural aspects.The fifth chapter is the summary of the research of this topic,and points out the current problems and the enlightenment to the follow-up research.The study shows that there are similarities and differences in the environmental responsibility communication between Chinese and American pharmaceuticalcompanies.For example,in terms of adaptation to the physical world,China and the United States pay more attention to their own company space and less attention to ecological diversity;while they adapt to the language users,the psychological world,and the social world,there are many differences between China and the United States.Their differences are reflected in the following aspects: the personal deixis,the degree of environmental information disclosure,the environmental performance,the environmental law standards,the environmental protection concepts,the temporal reference,etc.These differences are caused by social,economic,and cultural factors such as the development of CSR,the different environmental protection processes,the development of the pharmaceutical industry,the high and low power distance,the thinking patterns and time orientation.Through the study of environmental responsibility communication between Chinese and American pharmaceutical companies,it is expected to bring inspiration to the development and environmental protection of Chinese pharmaceutical companies.