The Spatial Logic Of Shopping Malls' Public Space In Terms Of Space Syntax

With people's living standard are improving,Shopping Mall as a kind of new retailing form,has developed rapidly in China,especially in Shanghai.As a kind of special architecture,Shopping Mall would promote consumption if it has a reasonable spatial organization.Otherwise,many problems may caused by poorly designed,such as no enough numeber of customers.Researching on 36 Shopping Malls of Shanghai,this paper divided them into two categories,as internal-street Shopping Mall and centralized Shopping Mall.Based on field survey,Most centralized Shopping Mall located in the central ring and the inner ring,because of the downtown population density increasing,and land values rising,leading a trend of centralized and three-dimensional mall.Otherwise most internal-street Shopping Mall located in the suburban areas,as their larger area arid decentralized plan.Using Space syntax,and comparing the analysis with field survery,most of the pedestrain flow,more than 60%,can be predicted by Space synatx in the internal-street Shopping Mall,however,the prediction of centralized Shopping Mall is unsatisfactory,since their multilevel entrances and complicated transitions.All of these factors make it difficult for consumers to identify their location,moreover,they also make it hard for designers to predict the accessibility of different spaces.Based on research,the entrance,the conversion of levels,and the vertical transportation,all of these factors influence distribution of the pedestrian flows.Therefore,using a regression model to analyze these factors,and the results are close to the close to the actual data.In order to verify the feasibility of the prediction,this paper use another case as KERRY CENTRE to analyze.Besides,base on the Consumer Behavior,coustomers will continue walking or stop at anywhere to observe anything they can see in the Shopping Mall.And the reasearch also show that it will improve consumer desire for consumption if they can gain more information.This paper analyzed both the relation of public space area and the business area and the continuity of the core spatial of the Shopping Mall.By this analysis,it will much easier for consumer to identify their position in the centralized Shopping Mall,if the mall have more public spaces,continues core space,and entrances or vertical transportation are connect to the core space.