Research On Public Space In Shopping Mall

With the development of urbanization and the continual reduction of city resources, the city public service system is gradually developing towards intensification. Therefore, an intensive service system with city complex as the carrier appears. The shopping center within this service system meets the one-stop service to city residents on shopping, dining, entertainment etc. Public space of shopping center is becoming a part of city public space.Since the shopping center entered China in1990s, it has begun to develop in large and medium-sized city like bamboo shoots after spring rain. However, the rapid development also causes some problems, such as the limitedness of parking space, occupation of the public space, parking cars causally. The external image is stereotyped and spatial recognition is not enough. The lack of detailed design makes it difficult to form a unique individual image. Meanwhile, sufficient public service facilities lacks, such as setting seats and necessary space for rest. The space combination is single and lack of depth and interest.The research structure of this thesis adopts the total-points-total logical sequence. The first chapter expounds the research object, research aim, research scope and research methods; the second chapter analyzes the factors of shopping space influence on consumer behavior from the relation between consumer behaviors and shopping space; The third chapter, with the four major shopping districts of Zhengzhou as the research area, choose five representative shopping centers as the starting point and conduct analysis from the three aspects of spatial structure, spatial recognition, functional attributes as breakthrough point and make comparisons with outstanding cases at home and abroad as the reference.the forth chapter explores the spatial structure of shopping public space and the characteristics of different spatial structure. The author will further analyze the characteristics of public space elements from the spatial structure and characteristics of function; In chapter five, through analysis of the cases, the author puts forward the design principles and strategies for the public space of shopping center, which are sustainable design, coordinate design and humanized design. The three strategies are recognizable design, versified design and experience design; the sixth chapter summarizes the structure and research results of the thesis. This thesis appears to be relatively shallow and general in researching the public space of the shopping center. A more comprehensive research and in-depth analysis needs to be conducted in the study of regionalism and uniqueness of public space.