The Outdoor Advertising Planning Research

Outdoor advertising is an important carrier of urban culture,urban landscape elements,is the visible manifestation of urban culture,has a very important role in urban planning.How to rationally layout all kinds of advertisements in urban space has become an important task of urban planning and management department,and the layout planning of urban outdoor advertising has become a new research topic.Changsha outdoor advertising is the research object in this paper,based on the blueprint for the study of Wuyi Road,based on the status of theory and research,focus on the systematic study of outdoor advertisement planning,the article is divided into 5 chapters.The first chapter is the introduction,which describes the research background,purpose and significance of the topic,and explains the general framework of the whole paper.The second chapter is the summary of the development of outdoor advertising in the domestic and international situation and theoretical research,and points out the development trend of outdoor advertising in the future.The third chapter,the characteristics and functions of the outdoor advertising are summarized,and the planning and design of the existing related outdoor advertising are summarized.The fourth chapter discusses the influence factors and the specific operation methods of urban outdoor advertising planning.The fifth chapter,the research on the field of Changsha city is selected,the layout characteristics of Changsha outdoor advertising are found,and the main problems existing in the outdoor advertising in Changsha are summarized.