Study On The Network Structure Of Stakeholders In Lijiang Ancient City Heritage Based On Spatial Consumption

In the context of the gradual strengthening of heritage protection,globalization of consumerism and the crisis facing the ancient city of Lijiang,the sustainable development of heritage tourism has become the focus of attention.Consumer demand symbolization,personalized,and experience continue to drive the development of space consumption of the heritage.Culture,capital,power and other common promote cultural resources turns to cultural capital.In this process,there are kinds of Stakeholders who have different interests and behavior motives.There are many social contradictions because of unbalanced interests between the Stakeholders,which has restricted the protection and development of heritage sites..Therefore,how to study the intricate relationship between the stakeholders from the perspective of spatial consumption has become an urgent problem to be solved in the benign development of the heritage.The case selected in this study is a typical Lijiang ancient city,which can provide a strong reference for other sites.The main contents and conclusions are as follows:According to the content and nature of the activities,this paper divides the spatial consumption into three stages:construction,operation and marketing.And the consumption of space as a point,the identification of the interests of the ancient city of Lijiang,the stakeholders divided into four major categories of 15 categories.On the basis of this,the use of Social Network Analysis of ucinet6.0 software for 15 stakeholders in three stages were network center and prestige analysis,cohesion analysis,core-edge structure analysis,reciprocity analysis and correlation Sexual analysis.And then the network structure of stakeholders is analyzed in the construction,operation,marketing stages.The following conclusions are drawn:(1)Stakeholders of construction,operation and marketing are different in role location,network tightness,relationship pattern and mechanism of action.2)Space consumption shows the power-led,capital-assisted mechanism of action.(3)The structural imbalance of the stakeholders in the process of space consumption is obvious.Mainly in the role of stakeholders are not allowed,athe government regulatory agencies centralized phenomenon is obvious,the relationship between the unstable structure of stakeholders,the role of uncoordinated mechanisms and so on.