Research On 3D Printing Supply Chain Products Pricing Based On Consumer Perception

With the progress of science and technology,3D printing has become an important technology to promote the reform and development of manufacturing industry.It has applications in many industries,including aerospace,products manufacturing,medical treatment,education and other fields.Among them,3D printing products have been used in many areas,with the characteristics of short production cycle,high product quality,customized products and so on.On the other hand,consumers' demand for personalized products is also increasing,and many enterprises have also made use of 3D printing technology to make customized production.Therefore,studying the characteristics of 3D printing products supply chain,summarizing the factors that affect the pricing of 3D printing products,and providing suggestions for relevant enterprises to offer sales and pricing are of great practical significance.Based on previous literatures and reports,referring to relevant cases and combining with their own practice,taking 3D printing products as the research object.Based on the theory of game theory,economics,management and other related theories,the supply chain of 3D printed products is analyzed.The difference between the supply chain of 3D print products and the traditional products supply chain is summarized,and the variables that affect the 3D printing pricing decision are extracted in combination with the pricing theory.By introducing the two variables of customization sensitivity coefficient and consumer time sensitivity coefficient,we establish the model to discuss the best sales mode of retailers under centralized decision and decentralized decision-making mode.lt is found that under dispersed decision,sellers should sell 3D printing products and traditional products,which can achieve system optimization.Under centalized decision-making,sellers should only sell 3D print products which achieve optimal system.The more sensitive consumers are to customization,the more beneficial it is to raise the price and profit level of 3D printing products.The more sensitive consumers are to time,the less conducive to improving the price of 3D printing products.Finally,based on the case of 3D printing product of Ford,the pricing proposal of the product is given.