A Study On Internationalization Strategy Of Beijing Hyundai Automobile

In the modem society with increasingly fierce internationalization competition,the globalization of economy has become the trend of all countries,and the automobile,as a more and more popular means of transportation,has promoted the rapid development of the world auto industry and become one of the important indexes of stimulating the national economic development.Since China's accession to the WTO in 2001,its investment environment has also undergone great changes,in the case of the traditional automotive industry-led market saturation,has become the national automotive industry to develop overseas markets focus,so the competition is increasingly fierce.The automobile industry creates the income by its output,is the scale economy typical representative industry,therefore the world each big automobile enterprise realizes the large-scale production in order to pursue the high income,through the cooperation in the technology,the production and so on to satisfy the market demand,enhances the market competitiveness,and as the goal carries on the development.As a world-oriented enterprise with international market as its target,Hyundai Motor Company also attaches great importance to the development of Chinese market in its overseas market.In the complex and changeable international market environment,Beijing Hyundai Auto has been in China for more than more than 10 years of development,in its development period,despite the impact of the financial crisis,still create the industry success.However,China's current auto market competition is more and more fierce,Beijing Hyundai Auto sales decline,brand competitiveness is not strong,such as the issue surfaced,how to recover the market share through more effective corporate strategy,to achieve the ideal sales target to become a urgent problem for Beijing Hyundai Auto.Based on the strategic theories of STP analysis,localization and 4P strategy,this paper discusses the internationalization process of modern automobiles with the methods of literature review and case analysis,and uses STP analysis,localization analysis and SWOT analysis.This paper presents the opportunities and possible threats of Beijing Hyundai Auto.In this paper,from the perspective of corporate image,brand competitiveness,production technology capacity,cooperative relations and other aspects of the summary of the existing problems,in the promotion of brand value,enhance technical capacity,improve localization strategy,and put forward corresponding countermeasures and suggestions.