Research On The Strategy Of H Company's Transformation And Upgrading Development

The transformation and development of enterprises is an important step to adjust the strategic plan according to the internal and external situation of the enterprise and promote the promotion of sustainable competitiveness.This paper analyzes the internal and external environment of H company under the background of the post financial crisis,and puts forward its transformation and development strategy and safeguard measures.H is a company specializing in R & D and production of precision machinery.In recent years,the company has increased technological innovation,widened market channels and strengthened internal management,and achieved certain results.This paper makes full use of PEST analysis,Potter five power competition model,SWOT analysis and other theoretical models,and makes a detailed analysis of H company's environment according to the actual situation of H company.According to the comprehensive analysis,H has human resources and capital advantages.However,due to the accumulated problems in the past long development process,it is difficult for the company to transform and is blocked by many resistances.In the process of transformation and development,a company is facing many opportunities,such as the opportunity of transformation and development of precision machinery and the irreplaceable precision machinery resources.At the same time,the competition in the market is fierce,and the danger of being replaced may occur at any time.H company should consider all aspects and pay attention to the development of enterprise's innovation ability,so that it is possible to deal with all kinds of threats brought by market competition and get rid of it and seize the opportunity of enterprise transformation and jump up,so that enterprises can take the road of transformation and development smoothly.The conclusion of the thesis is as follows:H company to achieve transformation and development,can choose the cost leadership strategy,expanding the scale of business strategy,the difference of the transformation of development strategy,integration strategy,focus strategy,according to the analysis of the actual situation of the company,the transformation of H company's development strategy can be defined as the difference of the transformation of development strategy.This article provides a reasonable guarantee strategy for the smooth completion of the transformation and development of H company.This paper indicates that in order to ensure that enterprises can seize opportunities and complete transformation,H company should focus on improving the quality of marketing services,creating a harmonious marketing culture,focusing on the diversification of marketing methods,and marketing needs to pay attention to diversity.