Research On Management Of Working Capital Of R Company Based On Channel Management

In recent years,as the national economy has entered the new normal,supply-side structural reforms have continued to advance,transformation and upgrading have become the consensus of the concrete industry,and improving efficiency,efficiency,and resource utilization are important means to promote the healthy development of the industry.Working capital as a "flowing blood" of an enterprise plays an important role in sustainable development of the company.Therefore,concrete enterprises must attach great importance to the management of working capital.Most of the traditional working capital management is classified according to the factors only.The individual working capital is regarded as the object of analysis and evaluated quantitatively,such as a single study of the turnover rate or turnover period of accounts receivable,inventory and accounts payable,etc.This method neglects the internal link between the management of working capital and the business process of the company and has certain limitations.In this case,professor Wang Zhuquan first proposed to combine research on working capital management with the study of channel relationship theory,supply chain management and customer relationship management,and advocated shifting the focus of working capital management to channel relationship management.The introduction of channel relationship management theory has reclassified working capital projects by channels and created a new working capital management method and performance evaluation system,and is advantageous to the enterprise to improve the efficiency of working capital,also help our working capital management focus from the direction of "funds" to "operations",and Provides new ideas for the management and research of working capital.This article is under the above background,in order to channel management theory as the center of gravity of working capital management idea,from a new performance evaluation system of examination enterprise working capital management deficiencies,and from the procurement channels,production and sales channels on the three aspects of the company’s working capital management put forward the corresponding Suggestions for improvement.It’s of practical significance to improve the level of working capital management of R company.