Research On Value-added Service Strategy Of China Ocean Shipping Agency,Tianjin

Tianjin China Ocean Shipping Agency(PENAVICOTJ)was established in 1953 and is the earliest shipping agent of Tianjin Port.It has strong brand effect.Since the pace of reform and opening up,after entering the 21st century,especially the policies of One Belt One Road and Beijing-Tianjin-Hebei integration are bring tremendous opportunities and challenges to Tianjin Port.Shipping agency business is an indispensable link in the international trade of Tianjin Port.As a vanguard in the industry,PENAVICOTJ should review the situation actively and take advantage of advantageous resources to develop value-added services,Making the whole value chain gain value,it will enhance its core competitiveness.The content of this paper can be listed as follows:First of all,it analyzes the Developing Situation of PENAVICOTJ and puts forward the importance of developing value-added services.It also elaborates the relevant theories of value-added services such as value chain.Secondly,based on the superiority and weakness of elaborates,author establishes the SWOT analysis matrix and forecasts the future throughput of Tianjin Port by quadratic exponential smoothing method.From the perspective of throughput,as the first agent of Tianjin Port,PENAVICOTJ has great influenced by providing Value-added services.Then,the author proposes to establish effective supply chain and reactive supply chain,Combining the theoretical knowledge and actual problems of PENAVICOTJ to consider the matters.At last,According to the characteristics of the industry,the corresponding implementation strategies are put forward,the significance of its implementation is also described in detail.By the way,the author gives the discussion about its feasibility and difficulties of the strategy in its development.