Business Plan Of Sharing Intelligent Recreational Vehicle

Recreational Vehicle has expanded more than 10 years since it entered China in 2000.But the sales volume and market keeping volume of RV were much less than that of Europe and America.In China,RV never have the widespread business application.It also faceing to short of RV camps,limited policy and else.In history,new scientific and technological innovation walways bring with new business application.This thesis will analyze the actual users need on the travel of RV.Use new technology to completely reengineer the RV.Analyze the possibility of new business application of Intelligence RV after new technology reengineering.First of all,this thesis will base on market researching to obtain first-hand data.Using data analysis to obtain user's behavioral and actual need.Seek out the user's actual needs of RV travel and the biggest issues of the RV in user thought.Secondly Depend on new technology,we can make the RV with all new design which contains automatical driver system.New designed intelligent RV can be easily to operate and simply to maintain,satisfy the actual users need.All new business model is also designed for shareing intelligent RV by perfect challenged method and business canvas.In this thesis The market scale of intelligent RV is predicted by statistical analysis,and the main competitors in market competition also identified by statistical analysis.The competitive advantage of sharing intelligent RV analyse by using 4Cs marketing theory.In the market competition,analyse the relationship between sharing intelligent RV,supply chain and competitors with Michael Porter five forces model theory.Analyze the profit source and competitive strategy of sharing intelligent RV.next,analyse the feasibility of capital investment and economic benefits of sharing intelligent RV.Evaluate the project value by financial analysis theory,and raise the risk control plan.Finally,Summary thesis analysis and gets the feasibility conclusion of the proect.