Research On The Business Model Innovation Of Car-Sharing Enterprises From The Perspective Of Cross-Border Integration

With the rise of the sharing economy,the travel sector has ushered in a new revolution.As a future mode of travel,car sharing has attracted a large number of cross-border Internet companies to set up,and at the same time,traditional car manufacturers and car rental companies have begun to cross the original boundaries to enter the car sharing industry for new development.With the increasingly fierce competition in the industry,the competition among car-sharing enterprises also rises to the level of competition among business models.Especially in the industry as a whole is in rapid development stage,the enterprise in the face of rapidly changing user needs and the market,and actively explore feasible business model can seize the opportunity in time,effectively cope with emerging challenges,Therefore,the innovation of business model is a key problem that needs to be solved in the process of sustainable development of car-sharing enterprises.Existing for car-sharing business model research is relatively small,and lacked from various angles to analyze enterprise business model innovation,however,enterprises in the actual management in the process of cross-border integration approach is becoming more common,and therefore the cross-border integration with enterprise business model innovation helps to deepen the research content of the business model.This study adopts the method of multi-case study to analyze and discuss the six typical car-sharing enterprises in detail.In the research process,a complete case database was built by combining the primary and secondary data obtained through enterprise interviews,industry conferences,informal communication and archives.Completion of abundant data collection,select the first case study,and then use copy the logical method of comparison and analysis of multiple cases,distinguish between copying and differences between the copy of enterprise,and analyzes the cause of the differences,the process and the result of the future may form,form the preliminary theme,with the original theory of cohesion and dialogue as well as the individual case back,eventually form a proposition.This study draws the following conclusions: The impact of cross-border integration of enterprises on the innovation of corporate business models involves two stages,which are determined by the connotation of cross-border integration.In the cross-border process,cross-border enterprises propose new value propositions through heterogeneous resources to realize multiple business model architectures and form diversified business model innovation.Integration is a process in which an enterprise conducts resource integration.Through its own resource integration mode,an enterprise selects a core element to change and then causes partial or global innovation of its business model.Different resource integration modes form diversified business model innovation.Enterprise cross-border and integration are two relatively independent concepts in cross-border integration,in which the enterprise cross-border level promotes the scope and level of resource integration.The business model innovation performance of an enterprise is determined by its resource integration ability and the speed of business model innovation.Weak resource integration ability of an enterprise or slow adjustment of important contents of the business model will reduce its performance.