Research On Customer Demand Of The Railway Freight Marketing Cooperative Innovation System

"This The Belt and Road" strategy has been more than two years,in the face of "The Belt and Road" historic opportunity;the railway can usher in the "third Renaissance"?The railway is the key The Belt and Road,but it is also an important industry of interconnection.In China,with the deepening of the national railway freight railway enterprises continue to promote reform,how to market truly participate in market competition?Technology,with the development of cloud computing,Internet of things technology for customer requirements of the various forms of marketing emerge in an endless stream,coupled with the Internet available software service is becoming more and more,customer needs can through service,and in the meantime the interconnection to be completed.At the same time,in the face of increasing the size of the user group,customers demand more individuality and diversity.Is one of the research questions in the current railway freight marketing field through to meet the customer's diversified and personalized demand on railway freight service composition and how to realize the change of railway freight from internal production model to a market ?oriented.Based on this paper,the main work is as follows:First,mainly discusses the background and significance of this research,the analysis of domestic and international relevant theoretical research and comprehensive review,put forward the theme of this paper,the main contents,and then summarizes the research ideas and research methods,the main innovation points of this thesis;secondly,defines the basic connotation of railway freight marketing and the main characteristics of the marketing theory,management theory and modern logistics theory review,puts forward the definition of Railway Freight Marketing Cooperative Innovation System;then,the formation mechanism of customer demand analysis of Railway Freight Marketing Cooperative Innovation System;then,the design focuses on the customer demand for personalized and diverse background of railway freight Marketing Cooperative structure innovation system,the basic structure,element structure and structure,different hierarchical structure is how to support the collaborative innovation system;based on the gauge theory and combined with the practice,given the new situation of China Railway Freight Transport Marketing sustainable development path selection.Finally,this paper summarizes the main work and points out and suggests a need to do the work.