| There are many traditional villages in China that reflect different ethnic cultures,different historical periods and different village styles.These villages carry a large number of outstanding and valuable historical and cultural heritages.Most of the protection and renewal of traditional villages in China’s urban planning are supported by traditional data and lack of research on the social activities of people in villages.Nowadays,big data has become the focus of global attention.Increasing amounts of data and various forms of data are challenging for users of data in the process of storage,processing,and analysis.Big data provides the data foundation for researching people’s social activities.Therefore,this paper uses the big data as a perspective to explore its application in traditional villages and provide new ideas for the protection and renewal of villages.In the field of urban planning,big data is mainly divided into traditional data mainly based on field research visits and network data based on the Internet and smart devices.The study used Longchuan Village in Jixi County as the research object,and the previous survey data was used as traditional data.Investigate the online data of popular reviews,Ctrip,and Sina Weibo to study the social activities of the people in Longchuan Village.The online data mainly include public comments,Sina Weibo POI data,and Ctrip,and the public comment text data.The article first elaborated on the background,purpose and significance of the study,and defined the concepts of big data and traditional villages.The research and practice in the fields of big data and traditional villages at home and abroad were combed,and the collection and processing of network data required in this paper and the application methods of network data in traditional villages were elaborated.In addition,the current situation of Longchuan Village was analyzed using traditional data and network data.In terms of traditional data,data were collected through on-site investigations and literature inquiries,and the status quo of villages was summarized and analyzed.In terms of network data,the current status of Longchuan Village was analyzed from the perspective of social activities through crawled POI data,text review data,and the status quo.Put forward summary.Then,formulate village conservation and renewal strategies,and explore village conservation strategies in terms of historical and cultural features,cultural relics,natural environments and landscapes,and intangible cultural heritage;and explore villages in terms of invigorating street vitality,establishment of sites,and public participation.Updated strategy.Finally,combined with the strategy from the perspective of traditional data and network data,the specific approach of protection and renewal of Longchuan Village was proposed. |