Research On Car Satisfaction And Automobile Industry Performance Index

With the sustained growth of vehicles' number and the impact of Macro economic growth speed deceleration,automotive market in our country has entered into a low speed growth state,in the same time,the growth speed has fallen below 10 percent.The low growth speed of automotive market is the reason why the competition in the interior market of automotive industry becomes intense.The key in the automotive market competition is attracting customers,so that customer satisfaction is uppermost priority.To study the car satisfaction is the aim of this paper.This research based on a subject named after automotive industry performance index of China Automotive Technology&Research Center.After analyzing car satisfaction models around the world,car satisfaction evaluation index system is established and we put the long-term indicators in.The Quality Function Deployment is chosen as the study method.According to the two levels of assessment indicators under the car overall satisfaction,the two-level house of quality models are established,and calculated satisfaction index levels top-down,then we can get a car total satisfaction.The significance of car satisfaction research for the automotive industry as follows.One hand,the research of car satisfaction effects the automotive industry performance index.Car satisfaction is an important indicator of the development of the automotive industry running Index Through data analysis,we can obtain the difference correlation coefficient.On other hand,putting the long-term indicators into car satisfaction research is a milestone of the development of automotive after-market.Car satisfaction research has not taken into account long-term satisfaction before.By putting long-term indicators in Car satisfaction research,we can provide real long-term satisfaction of the used car,the consumer can get help from this research before the used car business,so this can promote the automotive after-market business.