| With the advent of the era of big data telecommunications,the global economy has gradually become digital,networked,and informatized.The reform of the aviation industry is in full swing,and the first-class hardware facilities and perfect service system can attract more consumers and enhance the overall strength of the company.G China Airlines has high-quality hardware facilities,but its development is not smooth.The service system has experienced continuous problems.Several successive crises have caused the company's image to fall into a trough.The society has accused the company of its service quality and service quality.In the case of poor corporate image and fierce market competition,it is crucial to reshape the image of G Airlines in the eyes of the public and improve the quality of service.Every step of the company's development should be based on a strict set of pre-set basis,with a variety of nuanced services to impress consumers.In this paper,we have combed and researched the research literature on service quality in recent years both at home and abroad,and designed a survey questionnaire for China G Airlines.We conducted a survey on the quality of passengers' service and conducted the depth of experts and travelers.Interviews,and using data from the G Airlines market research report,analyzed the company's problems in service quality and the reasons for its formation.According to the analysis results,this paper discusses the key influencing factors of customer satisfaction,proposes the direction of improvement,and strengthens basic guarantee work,improves employee satisfaction,shortens the cognitive gap between supply and demand,improves customer satisfaction,and establishes sound and complete service quality.The system,strengthening of cooperation with external parties,and other aspects raised improvement strategies for G Airlines'service management.This paper still needs to further explore the aspects of data mining,countermeasures,and the impact of human resources. |
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