Research On Improving Customer Satisfaction Of J Airlines

Access condition for civil aviation is relaxed in our country.It has promoted the increase in the number of airlines.The competition in the aviation market is becoming more and more intense.The high speed of the aviation operation is also replaced by the high speed rail,which further increases the market pressure of the airlines.As people pay attention to the quality of service,customer satisfaction has become the key to the development of service oriented enterprises.If J Airlines wants to improve its market share in the fierce competition,it needs to pay more attention to customer satisfaction so that they can get the market.Customer satisfaction is closely related to the service level and the quality of service of the company.However,there are still many problems in the service of J Airlines,which cause the dissatisfaction of the customers.For example,when the flight delays occur,J Airlines fails to take effective measures to meet the needs of passengers,so that the demand of passengers is not satisfied.During the flight,catering is not too rich,which cannot meet the diverse needs of customers,etc.J Airlines is in urgent need of improving service quality to improve service quality,enhance customer satisfaction,enhance customer loyalty,and enable companies to gain competitive advantage in the civil aviation market.From the perspective of service marketing,this paper tries to find a breakthrough to improve the customer satisfaction of J Airlines.According to the characteristics of J Airlines,and a large number of customer satisfaction models,the paper builds customer satisfaction evaluation system based on service marketing.The paper investigates the customer satisfaction in J Airlines by questionnaire survey.The paper scientifically evaluates the level of overall customer satisfaction evaluation of J Airlines,analyzes the factors that influence the J Airlines' customer satisfaction,and puts forward specific strategies to improve J Airlines' service quality,so as to improve its customer satisfaction.The research constructs the customer satisfaction evaluation model from the perspective of service marketing,and improves the customer satisfaction by the improvement of service marketing strategy.It helps to enrich the marketing and service theory,provides a new idea for J Airlines to improve customer satisfaction.At the same time,the service quality of J Airlines is improved,the customer satisfaction is improved,and the performance of J Airlines will also be increased,and the market competitiveness of the company will increase,but also can help other airlines to find the influence factors of customer satisfaction,to improve customer satisfaction as a means to enhance market share,help to promote the healthy development of aviation in the market.It has certain practical value.