| With the deepening of Chinese new round of electric power system reform,the establishment of electricity retailer to participate in the open market is becoming more and more common.As a middleman in the electricity market,the electricity retailer connects the power generation market,transmission and distribution market,and electricity market.Purchases and sells electricity trading as its main market operation business.However,the purchase and sale of electricity trading activities in the electricity market face many uncertainties and risks.How to innovate the purchase and sale of electricity models,avoid market risks,and obtain good economic benefits and social credit are issues that need to be solved by electricity retailer.This article first analyzes the composition and characteristics of the electricity market,and compares the market transaction model and operating model with the development of the electricity market to reveal the operating environment and market rules faced by the electricity retailer.Further focusing on electricity prices,the core element of the electricity market,in-depth study of its characteristics and influencing factors,to grasp the impact of various types of electricity prices and mechanisms on the decision-making of electricity retailer to buy and sell electricity,build a new purchase and sale of electricity for the electricity retailer which strategy laid the foundation.Learn from the risk assessment and management experience of the financial industry,carry out research on risk assessment and management theory,and systematically establish market risk assessment theory and evaluation methods for electricity retailer.Under the guidance of this theory,the risk management and control system and management and control technology of the electricity retailer in the purchase and sale of electricity are constructed.Based on the profit analysis and risk analysis of the electricity retailer in the power sales market,it proposes a time of pre-sale strategy for power sales.This strategy can reduce the risk of power sales companies in the process of power sales from the biased power assessment and user power fluctuations.It can both avoid market risks and protect the revenue of electricity retailer.The effectiveness and feasibility of the strategy are verified by examples.In the face of the uncertainty in the power purchase market,a power purchase strategy based on conditional risk assessment was designed for the electricity retailer.Through the conditional risk assessment,the electricity retailer’s combined power purchase strategy under different power purchase environment was conducted.Risk management can obtain the best power purchase strategy and plan and verify it through calculation examples. |