Customer Relationship Management Research Of K Company

Under the background of the deepening of reform and opening up,China’s economic development remain stable growth,in a leading position in the world’s major countries,many multinational companies to increase investment in China,try to expand the scale of operation,improve market share.However,overcapacity,homogenization of products,and increasingly fierce competition among enterprises.Therefore,to strive for high-quality customer resources and maintain good customer relationship is an important means of enterprise development,and the level of customer relationship management will directly affect the benefit of enterprises.The customer-oriented concept has gradually become one of the management strategies of enterprise managers,and many enterprises strive to improve the efficiency of enterprises by improving the level of customer relationship management.This study takes K company as the research object.From the perspective of the author’s work in K company,based on the actual situation of work and relevant theories,the author studies the customer relationship management of K company.This research mainly use empirical research method,first of all,introduces the background and significance of this research,the research involves the theory of customer relationship management,customer recognition and segmentation theory,customer lifetime theory and laid the theoretical basis of this study.Secondly,the research introduces the development situation and operating environment of K company,and expounds the current situation of customer relationship management in K company from the perspective of organizational structure and service mode.Then,using questionnaire survey method,the effect factors K company customer relationship management(CRM)questionnaire survey,and analysis of related factors with the performance of K company,find out the key factors that affect the level of K company customer relationship management(CRM);Finally,in view of the above,the study found that,from the adjustment of organization and matching,customer mining relationship,customer relationship maintenance and termination of client relationship management from four aspects,put forward the corresponding K company customer relationship improvement countermeasures and Suggestions.Through this research,and strive to enhance the level of K company of customer relationship management,so as to realize K company operating performance,at the same time to the related type enterprise customer relationship management to provide certain reference significance.