Study On The Connection Between The Campus Architectural Color And The Impressions Of The University Culture

Nowadays,the impressions of the university culture is tightly tied to the competitiveness of the university.What cultural connotation carried by the campus architectural color,as the first visual impression of campus environment,and what cultural information they could convey is all about relevant content between the color and the impressions of the culture.Therefore,it is very important for the accurate use of architectural color of the campus.The study mainly focused on the connection between the campus architectural color and the impressions of the university culture.First,using the theory of architectural color design as its basic frame,this paper analyzed the function and emotional intention of architectural color from many angles on purpose of mastering the cognitive relation between the architectural color and regional cultural images.Next,to investigate the campus architectural color and analyze the factors related the impressions of the university culture,from the view of the research both from domestic and abroad,in order to discuss the applicable rules of the architectural color design.Finally,inspected with the architectural color design in the South Campus of Jinan University based on the theory of architectural color design.This paper offers a precise analysis on the Munsell’s values of the architectural color in the South Campus of Jinan University and people’s color psychological sensation with professional investigation.At last,the paper provided the comprehensive strategy and new color planning concepts of how to connect the architectural color design with the impressions of the university culture according to the above comprehensive analysis.