Research On Marketing Strategy Of Longyuan Construction Group

All along,the construction enterprises have a great role in promoting the economic construction of our country,and the rapid development of the construction enterprises can often promote the growth of the national economy.It cannot be denied that the research on the marketing strategy of Longyuan Construction Group can promote the formation of comprehensive and integrated marketing strategy,improve the performance of the company,increase the development of the company,and promote the progress of the enterprise.Have a very important role.In recent years,the construction industry is developing very fast,and the development trend is more stable,the achievement is also extremely remarkable,in promoting the national economic development role plays a more and more crucial role.However,due to the increasing number of construction enterprises in the market and the increasingly fierce competition in the market,more and more pressures are frequently applied to construction engineering enterprises.How to take the whole construction market as the background,and then according to the development mode of the whole era and the detailed rules of market change,to formulate more reasonable innovative marketing strategy to meet the needs of the development of the industry,obviously,It has become one of the most important topics that many experts and excellent managers pay attention to.Longyuan Construction Group is a comprehensive construction engineering enterprise,which has been established for nearly 40 years.In recent years,the competition in the construction market has been intensified,so it is necessary to study and analyze the marketing strategy of the group.To know that it is of guiding significance for promoting the development of marketing work of the company,and can also provide a very good reference and reference for the marketing work of domestic small and medium-sized construction enterprises.Of course,it cannot be denied that,This to open international market,also very important,and more far-reaching significance.This paper first introduces the basic situation of Longyuan Construction Group including the current marketing situation,background and current development direction of the company,and so on.This paper introduces the original management mode and malpractice of Longyuan Construction Group in detail,puts forward the concept of redesigning the marketing strategy and scheme,and then combines the conception theory with the actual situation of the company.Analyze and sort out all kinds of problems that the company experienced in the process of establishing and growing up,then according to the relevant data,through the SWOT analysis and related marketing,enterprise management methods,This paper analyzes the marketing environment of the company in detail,and combines it with the investigation data,marketing situation,advantages and disadvantages of the company,and puts forward a new strategic marketing idea based on the modern marketing theory.And from this international marketization,integration,comprehensive marketing strategy design concept,and finally formulate innovative marketing development strategy.There is no doubt that what we can be sure of is that the design of international,three-dimensional,flexible and efficient marketing strategies and the setting of comprehensive and perfect marketing schemes will promote the collection and collation of information resources within the company.The establishment of target market,the generation of good customer relationship and the creation of brand are of great significance,which is the main research result of this paper.In addition,through the formulation of the marketing strategy,Longyuan Construction Group can benefit a lot,and the emergence of many marketing strategies,to promote the long-term development of the company,improve the overall performance of the company,is very valuable...