Development Strategy Research Of ZXHT Energy Company

ZXHT Energy Company takes heat pump technology and engineering construction as its core business.It is committed to developing into a one-stop specialized energy company integrating product research and development,equipment sales,engineering design,construction and operation management.In order to ensure that the company continues to expand in scale and core business,while maintaining high market competitiveness,the future development direction of the company will be one of the key factors determining the success or failure of the company.The development direction of the company is pointed out through the development strategy research of the enterprise;the enterprise's own value is ultimately realized by strengthening its own advantages,taking advantage of the opportunities provided by the market environment and the social environment,and stabilizing the core business while the upstream and downstream resources of the industry are continuously integrated.This paper takes the development strategy of ZXHT Energy Company as the research object,and elaborates the development strategy of the company based on the modern enterprise development strategy research theory.This paper takes the company's current management situation and existing problems as the starting point,puts the actual situation of the company's development into the SWOT analysis model,and summarizes the internal and external environmental factors such as chances,menaces,superiorities and disadvantages of the company and the experience that can be learned.Based on the above analysis and research,this paper analyzes and formulates the development goals and strategic positioning of ZXHT Energy Company,and then decides that ZXHT Energy Company should apply market ploy and vertical integration development strategy.Finally,the article analyzes and brings forward the implementation program and safeguard steps of the development ploy to guarantee that the development strategy is executed as planned.