Research On Power Business Development Strategy Of BGM Construction Co.Ltd.

The reform of China's power market system has undergone a long period of adjustment and changes.Although the separation of main and auxiliary components policy has been announced in the previous round of reform,it is mainly aimed at state-owned large groups.In fact,private power auxiliary enterprises are still difficult to survive.In 2015,a new policy,manage the middle and let go both ends,was released.It accelerated the reform of the economic system of mixed ownership,and encouraged social capital to actively participate in market competition,thus providing unprecedented opportunities for private electric enterprises.The process of China's 13th five-year plan,the proposal of One Belt and One Road initiative and the task of poverty alleviation,make the power engineering construction to go abroad or go deep into the township.There's a large market to be tapped.New energy construction has been listed as a national key strategy,so as the transformation of new energy into power industry.Electronic life has become the norm and the whole society's dependence on power resources has become increasingly intensified.Under such circumstances,the power industry has been developing steadily towards marketization of mechanism,clean energy,intellectualization of technology,and strategic internationalization.The power service concept has been updated with a new resource market established for traditional power enterprises.This paper takes BGM,one of the top private power companies in Guangxi,as an example to analyze the strategic choice of private power companies adapting to the new power reform policy by using Michael Porter's Five Forces Model and the SWOT matrix,analyzing the company's opportunities,threats,advantages and disadvantages.Choose the vertical integration strategy by adopting internationally advanced EPC(Engineering,Procurement and Construction)mode,take advantage of its strength to integrate available industry resources,keep up with the trend of the openness of the electric power industry,transform itself from a traditional electric power construction company into a professional power service company,from product-centric to customer-centric,and accomplish self-promotion.