Research On Tourist Souvenirs Interesting Design Based On The Folkways Culture Of Shaanxi Guan Zhong

With the rapid development of global globalization and the continuous expansion of economic integration and international cultural exchanges,China's tourism industry has developed rapidly.Shaanxi Guan zhong region,as a representative area of our country's history and culture,is rich in its cultural heritage and tourism resources.With the well-known Chinese and foreign reputations of the ancient capitals of the thirteenth dynasty centered on Xi'an,it is particularly important to develop tourist souvenir markets.In addition,due to the continuous improvement of people's living standards,tourists pay attention to the regional cultural implications projected by tourist souvenirs.At the same time,the creative forms and interesting features of products have become the focus of tourists.Therefore,it is an important issue for designers to design a tourism souvenir with interesting features in Guan zhong area of Shaanxi Province.This topic takes the interesting theory as an entry point to carry out the design and research of Guan zhong tourism souvenirs in Shaanxi.First of all,through reading literature materials,analyze the cultural connotation and folklore characteristics of Guan zhong in Shaanxi,and summarize the general laws of tourism souvenirs in Shaanxi Guan zhong through the research of cultural geography,folklore and consumer behavior.Secondly,through visits to surveys and questionnaire surveys,the design status of tourist souvenirs in Shaanxi Guan zhong and the design needs of users for tourist souvenirs were analyzed,and the design direction of Shaanxi Guan zhong souvenirs was summarized.Finally,using Guan zhong culture and interesting design in Shaanxi to solve the needs of tourists for tourism souvenirs,this paper proposes an interesting design principle and method for tourism souvenirs based on Shaanxi Guan zhong culture,and verifies its feasibility through design practice.Established an interesting design and evaluation system for Guan zhong souvenirs in Shaanxi Province,which provided a new way of thinking for the design and development of Shaanxi Guan zhong souvenirs.The research results of the project provided a certain reference for the design of tourism souvenirs in Shaanxi Guan zhong and further enhanced the added value of Shaanxi Guan zhong souvenirs.