Research On Exploring And Designing Tourist Souvenirs Characterized By Shanxi Merchants Cultural

Shanxi as the surface of cultural relics in China, cultural heritage andtourism resources rich tourism province. In recent years, rapid development oftourism economy, tourism souvenir market has very broad prospects. Butshopping tourism as the tourism is very important a ring, development is notoptimistic. In terms of the present situation of Shanxi cultural tourism souvenirs,its development is still in the traditional stage, lack of artistic value andcollection value of creative souvenirs. Based on the analysis of ShanxiMerchants cultural symbols and tourist souvenirs design trends based on usingmodern industrial product design method and theory, to Jin culturecharacteristics of the office of the tourist souvenirs for research and developmentof the design. This topic under the support of TISCO, product design scheme ofpart of the material used to different characteristics of stainless steel in order toachieve the product requires artistic effect show.This article will introduce two models with strong Shanxi CulturalCharacteristics of tourist souvenirs design, through the longitudinal comparisonof the traditional tourist souvenirs and modern tourist souvenirs, and comparingthe domestic and foreign tourist souvenirs design analysis, product design methods of product semantics and semiotics, from the perspective of tourismconsumer psychology, the visual elements of Shanxi the introduction of culturalsymbols in the office of tourism souvenirs, can effectively reduce thehomogeneity of tourist souvenirs and without the connotation of thephenomenon, and designs two kinds of worthy office to Shanxi cultural tourismsouvenirs, compared with the previous major attractions in Shanxi tourismsouvenirs more characteristics of cultural elements of Shanxi the local art andcollection value, hoping to make some contribution to the promotion of ShanxiShanxi culture and development of tourism economy in Shanxi xian.This paper is specifically expressed in four parts:First, review office souvenirs of the research background, purpose andsignificance, summarizes the domestic and foreign office the status andproblems of the tourist souvenirs, summarizes the theoretical foundation andresearch methods, as well as the main content of the study.Secondly, the definition of the relevant concepts of the community, theclassification of office tourism souvenirs, overview of its market status andprospects for development.Again, the culture of Shanxi merchants, refining of Shanxi Merchantscultural symbols in visual elements, and explain the culture of Shanxi merchantsas the reflection of characteristics of the design office of tourism souvenirsrationality and artistic value.Finally, to the existing excellent office tourist souvenirs as a design case. Analysis summed up this office tourist souvenirs design trends, and by the Jinbusiness culture based, from point of view of the characteristics of regionalculture and artistic value, using the theory and method of product design, twooffice of tourism souvenir design, and be introduced.