Preference Investigation Of BMW-Brilliance Customer

The automobile industry is the manufacturing industry which is developed in many countries.Through years of development,the scale of the industry is gradually expanding,and the market is gradually saturated.Each automobile manufacturers are faced with the problem of excess capacity and so on.This forced each of the car manufacturers to speed up the pace of transformation and upgrading.More in-depth study of personalized,customized and flexible production mode.Continuously meet the needs of the growing diversity of consumers.For BMW brilliance,also have the problem of lack of study about China market consumer preference.This is also the obstacles for BMW brilliance of better market segments and competitiveness enhancement.Under this background,this paper studies the theory of consumer preference.An overview of consumer preferences,survey methods and statistical analysis methods of consumer preference survey.To provide the theoretical basis for the development of the investigation and study.Through the analysis for the BMW Brilliance Automotive product attributes and BMW Brilliance Automotive products consumer groups to determine the research content and the object.Plan and implement the questionnaire survey of BMW Brilliance Automotive consumer preferences.According to the survey results,and the statistical analysis method based on the combined analysis.The analysis draws the conclusion that the automobile key attributes which the consumer pays the most attention is the automobile disposition.Through the analysis of the survey results and the actual results of the sales of BMW Brilliance Automotive difference and relevance.The existing models of BMW brilliance combination property problems and other related conclusions in cater to consumer preferences.Provide the basis for the BMW Brilliance Automotive product development,customized production,consumer preference research,rapid market response.