Research On Seat Inventory Control Of S Airlines Under The Competitive Environment

In recent years,the rapid development of high speed railway has brought great impact on the civil aviation industry.At the same time,the establishment of a large number of low-cost airlines also aggravated the competition in the civil aviation industry.S Airlines is a medium-sized airline in China.At present,the scale of its own fleet is also expanding.Facing the increasingly fierce competition environment,how to get more profits has become an urgent problem.Airline revenue seat inventory control is the only proper course to take more profits and seat inventory control is the core problem of revenue seat inventory control.To improve the management of shipping space has become the top priority of S Airlines.Starting from the competitive environment,this paper analyzes the status quo of the seat inventory control of S Airlines,finds out the existing problems,optimizes the problems by using relevant theories,and puts forward optimization measures and safeguards.At first,this paper describes the research content,characteristics,origin and development of revenue management and its research significance.The research status of revenue management is introduced in detail both here and abroad,especially the research on seat inventory control.Then it briefly introduces the relevant target market strategy theory,aviation economics theory,game theory,the marketing theory of 4Ps.Subsequently,the status of S Airlines is analyzed,including S Airlines and the seat inventory control of S Airlines.It is found that S Airlines has the problems of fuzzy market positioning,backward marketing strategy and outdated seat inventory control model,by introducing the process of seat inventory control of S Airlines and market positioning and the seat inventory control model of S Airlines.By means of the theory of target market strategy,the market positioning of the seat inventory control S Airlines is carried out,so that it can concentrate the policy and resources to provide quality of products and services,and improve competitiveness.By means of the marketing theory of 4Ps to adjust the sales strategy of seat inventory control of S Airlines,so that it can adapt to the current rapid changes in the market environment and make reasonable decisions.By means of the game theory to optimize the seat inventory control model of S Airlines,so that S Airlines make the management tools more in line with competitive needs,improve the accuracy of decision-making,and then enhance competitiveness to win competitive advantage.Finally,on the basis of the optimization of seat inventory control of S Airlines,this paper puts forward the safeguard measures of seat inventory control of S Airlines,and guarantees theimplementation of the optimization scheme by improving the organizational framework of seat inventory control of S Airlines,establishing a reasonable seat inventory control of S Airlines assessment system and building a sustainable development of corporate culture.In this paper,revenue management and the seat inventory control management theory are summarized and summarized,which is conducive to the promotion and development of revenue management theory in China.At the same time,the seat inventory control of S Airlines is analyzed,and optimization suggestions are put forward,which is of great significance to its further development,and hope to be a reference for other airlines.