Research On The Issues About Transformation And Upgrading Of Shenzhen SEGA Electronics CO.,LTD

This article takes Shenzhen SEGA Electronics CO.,LTD as the main research object and combines the living environment of private manufacturing enterprises in Shenzhen city to study and analyze the whole mobile phone industuy chain of the enterprise and the enterprise.Mainly from the Shenzhen SEGA Electronics CO.,LTD the external environment,the internal environment and the market environment of the whole phone industry chain to comprehensive analyses of the enterprise existing problems at present stage.In this paper,by using the methods of literature research and case analysis method to seek a suitable path of transformation and upgrading for the enterprise.First,through consulting a large number of relevant theoretical books and literature,to analysis and summarize of domestic and foreign enterprise transformation,as the theoretical basis for the empirical analysis of this paper.Second,using technical analysis method of theory combining with the actual policy,realize the transition from theoty to practice,find out the problems in the prosess of transformation and upguading of Shenzhen SEGA Eelectronics CO.,LTD,such as market loss,capital shortage,insufficient human capital and lack of independent innovation.Third,using the method of case analysis,in combination with the practical situation of the enterprise,with the actual case as the material,through the concrete analysis and anatomical Shenzhen SEGA Electronics CO.,LTD' the three path of transformation and upgrading:integration of acquisition and reorganization with resource,innovative upgrade of enterprise product and management mode,the inland transfer of enterprise in the mainland.Finally,it's expounded that in order to tuarantee the smooth grogress of the enterprise transformation and upgrading,it is indispensable in the process of transformation and upgrading,that is,the perfection of capital,talent and government functions.Shenzhen SEGA Electronics CO.,LTD in the process of enterprise transformation and upgrading,Through merger and reorganization,integration of industry chain resourses,the product innovation and upgrading,business model upgrade,management innovation and upgrading,industrial relocation,improvement of financing channels,increase in financial value for the factors the comprehensive effect of such as,can effectively improve the added value of products & prolong the life cycle of the enterprise.