Research On Market Competition Strategy Of State Grid Shaanxi Electric Power Company

The reform of electric power system and the implementation of a series of supporting documents make the profit model of the national power company of Shaanxi Province change greatly.The monopoly position of the national power company of Shaanxi Province in the transmission and distribution side is threatened,and the monopoly position in the sales side no longer exists.The competition in the electric power market becomes increasingly fierce.How to seize the development opportunities brought about by the reform,to solve the internal and external problems of the system and mechanism,and to improve the competitive advantage of the market has become the key to solve the current problems of the national power company of Shaanxi Province.This research uses the method of literature and policy research to sort out the research and development status of power system reform at home and abroad,analyzes and summarizes the enlightenment of foreign power system reform to the development of Shaanxi Electric Power Company;At the same time,by using the method of investigation and case study,this paper summarizes the market competition strategy of some developed provinces' national grid power companies in the sales side and transmission and distribution side,and its enlightenment to Shaanxi electric power company.Then using PEST and SWOT,this paper analyzes the influence of electric power system reform on the competitive environment of state grid Shaanxi electric power company from the aspects of macro environment,industry environment and the company's advantages,disadvantages,opportunities and threats,and combining with the current situation of Shaanxi Electric Power Company of State Grid,it also analyzes that there are still some disadvantages in its current competitive choice,such as paying more attention to the security of power network than customer service.It is urgent to develop a sound market competition strategy to help companies improve market competitiveness.Based on the above research,the market position of state grid Shaanxi electric power company is analyzed by using Porter's five forces model,and the market competition strategy of establishing market leader is put forward.The connotation of market leader competition strategy of Shaanxi Electric Power Company of State Grid is put forward from generation side,sales side and transmission and distribution side.Competition strategy are put forward as following: based on the power industry chain,the implementation of diversified development strategy,the establishment of integrated energy service companies;based on the power generation side market,implement the first-mover defense strategy and carry out distributed clean energy services;based on the transmission and distribution side of the market,the implementation of defense strategy,the development of smart grid and energy storage technology;based on the power transmission and distribution side of the market,the implementation of innovative development strategies,differentiated application of business models;based on the electricity market,the implementation of direct counterattack strategy and the expansion of new service market,the market leader competition strategy and implementation guarantee are put forward.