A Stuatiody On The Innovn Of Cultural Creative Products Based On Chinese Traditional Modeling

In today's market economy,the traditional culture elements need to seize the opportunity for development---to declare non-material cultural heritage,to establish relevant laws and regulations and the museum exhibition.What's more important is to find the suited physical carrier.Not only can it present the connotation of traditional culture but it also can meet the demand of modern society.The cultural creativity industry provides a new direction through innovative design to create the cultural creative products which are hosted in the traditional cultural value and the modern aesthetic and functional requirements.The central point of this thesis is to research Chinese traditional modeling elements.Chinese traditional modeling elements include Chinese traditional handicraft techniques and traditional graphics and morphological elements represented by Chinese traditional patterns.This paper first focuses on cultural and creative products,and then combining traditional Chinese techniques with auspicious patterns,a traditional element with Chinese characteristics,and applies the design of recultural and creative products.This paper describes how Chinese traditional techniques and traditional auspicious patterns are applied in the design of cultural innovative products.The paper dives deep into the difficulties that the culture creative product design in Chinese traditional process encountered and researches in development present situation,and puts forward a new form of expression,namely the cultural creative products as physical carrier.How can this new form of culture creative products meet the functional requirements of modern and aesthetic idea? The paper mainly researches the four aspects---the traditional aesthetics,modern design idea,innovative product design factors and market development and the Internet model.At the same time,the paper carries on the investigation and research about the traditional auspicious pattern,analyzes the types and characteristics to broaden the space of development of the traditional handicraft techniques and the traditional Chinese auspicious patterns.