The Application Design Of Chinese Traditional Festival Elements In Cultural And Creative Products

With the rapid development of global economy and the competition among different countries,China's own national culture has been impacted and collided by foreign cultures.In this situation,to achieve cultural self-confidence,we need to strengthen the inheritance and dissemination of traditional culture.Therefore,in recent years,cultural issues have become a goal of the country's vigorous development.As an indispensable part of traditional culture,traditional festivals have become a close link between modern life and traditional culture.They can not only integrate traditional culture with a long history into modern life culture,but also make traditional culture full of new vitality.Therefore,the author believes that,in terms of design,to get out of the way of their own design style,we should start from the traditional Chinese culture,dig deep in the traditional festival culture has traces to follow,can be used as a cultural symbol of some content,will be converted.The author of this topic,from the direction of traditional Chinese festival culture and cultural creative products combined with the application of research.In this article,through reading a lot of material,to the Mid-Autumn festival,the festival,the chongyang analysis of the three traditional Chinese festivals and festival custom is the most characteristic in the history of the development of the part for the element,with wen gen interpretation of product design train of thought,method and means of traditional festival culture elements into design,practice work into the APP design and household items,household products include series of lamps and lanterns,aromatherapy machine,and sound.The study is intended to help the promotion of traditional festivals,bring traditional culture into People's Daily life without any sense of harmony,and let people feel the unique beauty and charm of traditional festival culture.At the same time,the product design process based on the cultural elements of Chinese traditional festivals is summarized.It is hoped that the research on other festivals can be carried out in the following work.