Research On The Design Of Cultural And Creative Products Based On The Image Of Traditional Auspicious Birds And Auspicious Animals

Under the background that the cultural and creative industry has become an important force to promote economic development and the inheritance of Chinese traditional culture.Taking auspicious birds and beasts as an example to study the cultural connotation of its pattern and its innovative application in the design of cultural and creative products,and apply it to the practical project of the Forbidden City stationery.This paper will combine modern design ideas and technologies to explore the application and design of traditional auspicious birds and beast images in cultural and creative products.This paper takes the image of auspicious birds and beasts as the research object.Summarize its historical evolution process,significance,artistic expression,etc.,and analyze the design process and existing problems of typical cultural and creative products related to leading museums in domestic and foreign markets.In order to innovate the design method of cultural and creative products related to the image of auspicious birds and beasts.Finally,in the practical project of the Forbidden City stationery,with the theme of the four gods and beasts,develop related 3D bookmark cultural and creative products.Through research on the connotation and meaning of the Four Gods and Beasts,artistic features and category sales of related cultural and creative products,3D bookmark categories with huge growth potential are selected from the popular bookmark categories to combine with the image of the Four Gods and Beasts,so as to avoid competing with existing products in the market homogenization.Through the on-the-spot investigation of the collections in the Forbidden City and the use of graphic simplification to refine the images of the four gods and animals,the design is completed in combination with traditional Chinese patterns and product connotations.Follow up the production link to realize the mass production of design practice projects.This design research focuses on the design methods of cultural and creative products related to the image of auspicious birds and beasts,and summarizes and innovates related design methods based on the final practical projects.It enriches the theoretical basis for the design process of such cultural and creative products.As an important element in Chinese traditional culture,the image of auspicious birds and beasts has rich cultural connotations and historical background.To provide the public with more and better related cultural and creative products in the modern cultural and creative industry not only has the significance of inheriting traditional Chinese culture,but also can provide more diversified and personalized design elements for cultural and creative products.It will also help promote the development of China’s cultural and creative industries,and improve the added value and market competitiveness of cultural and creative products.