J Company's BP Of Development Of Automation Equipment

This thesis is company J's Business Plan mainly which discusses about the automation equipment development in the inductor industry.In recent years,China's industrial automation and intelligence industry is developing rapidly.During the "Eleventh Five-Year",in the automated control system of the equipment manufacturing industry,its growth rate of main business revenue was between 20%and 40%,it's far higher than the average annual GDP growth rate of 11.2%during the same period.Industrial automation and intelligent industry has become one of the driving force driving the rapid growth of China's real economy.According to the data of the State Council Development Planning,it showed during the "five-second" period,China's average annual GDP growth rate will remain at 7%.Intelligent industrial automation industry as a leader of China's real economic development stages,it must have broad space for development in the future.Meanwhile,as one of the three passive electronic components,inductors occupies an extremely important in the electronic components industry,and it is still an irreplaceable position in the short term.Thus,at first,the thesis analyzes the competitors,industry environment,and the macro factors PESTLE(including political,economic,social,technical,legal,environment)through the analysis of the external environment,for clearing automation industry characteristics and the value chain,and determining which company's external environment;secondly,the paper reviews the company J's history,organizational structure and resource capacity,notes their current situation and problems;again,paper analyze the company J by SWOT theory,gives the market strategic objectives to company,thereby to position and design the strategy in the automation equipment market segments of the inductor class,to extract the business model;Finally,the paper statements in detail the capacity on key elements of company J's some key functions and the activities of the organization-project planning,operations management,marketing strategy,financial projections and risk prevention.The paper is used in the form of business plan,according to the characteristics of J's Company and automation equipment industry,and inductors industry development status and prospects,applies the knowledge and theories of strategic management,marketing,and financial management,to analyze the project investment feasibility of company J in inductor industry automation equipment.This study will provide a viable solution to J in strong competition and provide a reference model of development for the automation and inductor industry enterprises.