Application Of Minimalist Style In Mongolian Jewelry Packaging Design

As a dual carrier of conscious culture and economic activities,commodity packaging can not only effectively help enterprises transmit brand culture,enhance brand value and achieve economic benefits,but also build commodity image,consolidate commodity status and promote national culture in the minds of consumers.With the enrichment of mass material life and the improvement of aesthetic level,commodity packaging shows a pluralistic development trend in the market.However,for the design of Mongolian jewelry packaging,there are still some phenomena such as lagging behind design,convergence of design and even lack of design.The packaging materials are mostly plastic bags,square boxes and flannel bags,and some even have no independent exclusive packaging.The basis of protecting,beautifying,storing and transporting jewelry reflects the culture and connotation of the brand to a certain extent.With the rapid development of social productivity and modern packaging technology,Mongolian jewelry packaging can not adapt to the mainstream of today ’ s society if it can not apply new concepts,processes and materials to improve the design level and packaging materials.Consumers’ aesthetic and spiritual needs,but also unable to achieve the goal of improving jewelry sales and sustainable development of national brands.Only by updating the design concept and thinking in time and keeping pace with the times,can we meet the multi-dimensional needs of today’s consumers,and Mongolian jewelry brand can be in the forefront of the times.Therefore,exploring more manifestations and aesthetic ideas of jewelry packaging design in ethnic areas has become an urgent problem to be solved.In view of the above problems,starting from the practical problems existing in Mongolian jewelry packaging,this paper considers and explores more forms of jewelry packaging design,and puts forward the improvement method of Mongolian jewelry packaging design guided by the art theory of minimalism.Through the analysis of the connotation of minimalism style,the change of design concept and the inspiration of aesthetic ideas,the paper establishes the packaging design of Mongolian jewelry with minimalism design style as the breakthrough point.This paper further explores the basic principles,expression methods and application value of minimalism style in Mongolian jewelry packaging design by means of examples,analysis and induction.This paper emphasizes that simplicity is not a simple process of simplification,but through deep excavation and analysis of the shape characteristics,material properties and cultural connotations of Mongolian jewelry,in order to return to the essence of design,strengthen the inherent attributes and characteristics of Mongolian jewelry,in order to win simplicity over complexity.This paper is divided into five parts.The application of minimalist style in Mongolian jewelry packaging design and design practice are the research focus of this paper.Taking "Mongolian Su" packaging design as an example,this paper puts forward the market orientation of youth,leisure and fashion,and expresses the visual language of jewelry packaging design by using intuitive presentation,moral expression and emotional transformation,thus promoting the development of the packaging design.The research results of this paper hope to provide a new aesthetic idea for Mongolian jewelry packaging design,and to build a brand packaging with the same trend with the times in minimalist design style,so that it can stand out among many similar jewelry brands.Win a good reputation,but also let more consumers understand the Mongolian jewelry at the same time understand the national culture and spirit behind the jewelry.