Research On Design For Cultural Tourism Souvenir Based On Consumer Behavior

With the development of people's living standards in China,the tourism industry is also growing at a fast pace.Now that the primary need can be satisfied,people now focus more on their spiritual needs.Therefore,it is obvious that cultural demands are really great,but the development of the cultural tourism souvenir industry lags behind.As a necessary media for tourism,cultural souvenirs need improving both in design and creativity.Based on the situation mentioned above,in order to improve the value of souvenirs and meet the demands of tourists,the essay will apply the theory on consuming behavior to the design,focus on the characteristics of tourists,and use the design principle to study the touring souvenirs.The essay,first of all,deals with the relevant content about tourism products,and analyses the background information and the present situation,points out the problems in the development of tourism products;at the same time makes several into the development principle from three aspects,cultural spirit,cultural content and cultural carrier.Then it explains the basic theory and models of the consumer behaviors,and apply the researching method of economic marketing the model of consumer decision,making to the humanization design of cultural tourism souvenirs.Based on the research of “S-O-R”model and the consumer overlapping behavior,combing the analyses of the marketing research findings of the consumer decision-making behaviors and the concrete analyses of the consumer buying the consumer decision-making model.Based on the model,the essay summarizes the creative design strategy of cultural tourism souvenirs in tow ways:thus to satisfy the consumer's demand for cultural tourism souvenirs,the scenario associative design strategy is to decompose the design strategy of the cultural carrier index based on the consumer's sense of satisfaction.And put forward the innovative design process of cultural tourism souvenirs;exploratory introduce Le-win Behavior Model and extended as scheme evaluation method,hopefully this will benefit the future design and research of cultural tourism souvenirs.Finally,taking the places of interest of the Qing Dynasty as an example,the essay verifies the creative design strategy and process that are put forward as for the cultural tourism souvenirs.