Research On The Influence Of User Information Behavior On The Purchase Decision Of Small Household Appliance Consumers

Small appliances began to enter people's lives in the 1980 s.With the development of technology and the improvement of people's living standards,people hope to improve their living environment and lifestyle in various ways.The enterprise is committed to the cause of creating a better life for people In response to market demand,a variety of small household appliances have emerged,such as rice cookers,dehumidifiers,wall-breaking machines,food detoxification machines,etc.,which greatly saves people's time and energy for housework and improves people's quality of life.As the small home appliance market matures,the diversification of channels and ways for people to obtain product information will have an impact on their purchase decisions to a certain extent.Based on careful study and analysis of existing relevant literature,this article integrates the predecessors Existing research models,innovate and improve them,and summarize a set of research models suitable for the field of small home appliances,including the user's personality characteristics,group characteristics,user information behavior and other dimensions on the purchase decisions of small home appliances consumers Model,through model construction and empirical research,to explore the factors influencing user information behavior on the purchase decision of small household appliances consumers,and then to provide reference for industry development,enterprises to develop publicity strategies,etc.,through the current status of user information behavior,to consumers Suggestions for improving personal information literacy.