A Study On Channel Innovation Strategy In Internet Marketing Of Automobile Enterprises

In recent years,the domestic Internet process has been accelerating.At the same time,the sales of vehicles in China's domestic autos and sales of automotive daily necessities have also been accompanied by an increasing trend in the Internet.China has already leapt to become the world's leading consumer of the automotive industry,making the world's major car brands have entered the Chinese market one after another.In recent years,the rapid emergence of Internet-based auto companies has changed the sales model of the traditional automotive industry,making the auto industry's market competition particularly fierce.Automobile manufacturing companies must change their traditional marketing strategies in a timely manner under the background of the times,and build a good corporate network marketing in order to be able to better develop.The writing idea of this article is:First,analyze the online operation mode of the auto industry and the current situation of the automotive industry,so as to make theoretical preparations for further in-depth research.Second,on the basis of theoretical research,this paper summarizes the features and plans of Internet marketing strategies in the current auto industry,and predicts the future direction of corporate Internet marketing.Third,we will use the Internet marketing of Company A as a research case to comprehensively propose an effective marketing strategy for the development of the company.Fourth,through the above-mentioned research and analysis,it is concluded that company A should respect the trend of the times,analyze the consumer's consumer behavior on the Internet,and redefine the Internet marketing strategy that suits the company,and at the same time increase the investment in network marketing.Specific measures should improve its own network media management,use the WeChat,Weibo and other media platforms to enrich the content of network media,and use third-party monitoring platform to monitor the effectiveness of network marketing.In addition,the data on the e-commerce platform is more specifically managed,from initial visits to becoming corporate customers,from corporate customers to actual stores,to form a closed loop,and on this basis to strengthen management.Finally,the analysis and summarization of the above content finally concluded that today's network marketing speed,A company's network marketing should also advance with the times,balance and optimize the network marketing budget,according to the consumer media habits,especially the target The consumer's online media exposure habits are re-planned to increase the amount of online marketing budget.It enriches social media and content management,and focuses on micro-channel and micro-blog planning.It refines network media management and shifts from flow management to quality management.We will increase the use of third-party platforms to monitor the network and use objectively third parties to effectively monitor the effectiveness of Internet marketing using big data.Open up internal data,make the data unified management,targeted management,open access to store customers to existing customers,from existing customers to marketing customers,from marketing customers to actively explore new organizational structures and cooperation methods,such as adding a third department Integrate data and integrate resources.