Research On Automotive Marketing Strategies In The Internet Ear

With the continuous development of the Internet,a mass of industries have become increasingly close to the Internet.For the automotive industry,strengthening Internet marketing is also an important topic of current academic research,and it is also a focus topic of great concern to automotive companies.The Internet era has brought many new challenges to automotive marketing,and it also ushered in new opportunities.This article analyzes the internal mechanism of marketing in the Internet era,and deconstructs the models and common strategies of automotive marketing in the Internet era.automobile marketing of Roewe is the research object.Through understanding the consumption intentions and behaviors of automotive’ consumers,the current situation of SAIC Roewe marketing and implementation evaluation are investigated,and through literature research and network information collection methods,the main problems faced by SAIC Roewe marketing are concluded from the aspects of marketing products,marketers,and marketing effects.On this basis,the optimization path of SAIC Roewe’s marketing strategy under internet era is analyzed.Through market segmentation,target market selection and positioning,the focus of marketing has been established.Around the 4P theory,it is proposed that product innovation is centered on consumer satisfaction,price optimization is achieved with the goal of improving consumer purchase efficiency,channel transformation is completed to facilitate consumers Purchasing acquisition,and brand promotion is achieved with building interactive customer relationships.At the same time,improving the national budget management system,strengthening the construction of internal talent echelon,promoting the integration of marketing networks,and expanding digital information technology will also be the key to ensuring the effective implementation of marketing strategy optimization.