The Research About Overseas Expansion Strategy Of HNA Airport Group

In recent years,the global civil aviation industry has different development trend,which has shown a huge investment opportunities for mergers and acquisitions as a whole.Countries in Africa and Asia-Pacific region have strong demand for the development of civil aviation,and governments have developed franchises for hubs and feeder airports,and hope to carry out international business cooperation in PPP mode.While the European and American aviation airport industry market continues to liberalize,the capital,technology cooperation opportunities will continue to increase.In addition,the development of China's civil aviation will maintain a high-speed and stable development,In terms of size,or efficiency the civil aviation airport industry will have rapid growth,combined with the Belt and Road initiative strategy of China,HNA Airport Group ushered in the golden period of overseas mergers and acquisitions business.But at this stage,Hainan Airlines overseas expansion strategy is relatively simple,mainly around the transport airport,while expanding the business model is more single to the main management output,consulting services.In addition,the HNA Airport Group has a very good time to develop investment portfolio.But in face of the lack of international talent,shortage of funds and the lack of a sound investment strategy system and risk management control system.Therefore,this thesis analyzes the advantages and disadvantages of overseas investment of HNA Airport Group and combine the future development direction of HNA Airport Group's.Besides put the overall strategic objectives of HNA Airport Group in the next five years in order,this thesis puts forward the Business of transportation airport,freight airport and specialized company,and redesign overseas airport expansion strategy,increased equity investment,fund construction and joint access to operational rights and other models.On the other hand the article is as follows:First,around the airport upstream and downstream industry chain,the future of the airport business will attach more importance to delicacy management to reduce cost,and derive secure service,aviation fuel and other specialized business,so HNA Airport Group can grasp The opportunity to enhance revenue rely on specialized companies;the second is to build a professional airport overseas investment cash pool,and provide a wealth of financial support to HNA airport.