The Research On Competitive Strategy Of Shandong Hi-Speed JC Company

In recent years,due to the influence of national policies and the national ETC network,the national ETC industry has developed rapidly,especially the "13th five year" force to promote smart transportation,and further expand the application of ETC in other fields.How to seize this market opportunity and clear its own development direction is the top priority of sustainable development.In the face of market rapidly changing and to stimulate competition,shandong high-speed JC company from a pure ETC for the logistics industry as a major service transformation,provide payment,financial,tax integrated service providers in overall solution,in this process,shandong high-speed JC company should gradually form the core competitiveness of enterprises,to promote stable and sustained development of the company’s performance is committed to making the first brand of China’s high speed.This thesis studies the relevant theories of competitive strategy and systematizes them systematically,taking shandong high-speed JC company as an example.First of all,in shandong high-speed JC company’s environment is analyzed,using the PEST environment analysis,porter five model,analyzing the competition environment analysis of the internal resources and ability at the same time,according to the VRIO determines the company’s core competitiveness;Then uses SWOT to analyze the shandong high-speed JC company facing the opportunities and threats,advantages and disadvantages,the analysis found that rivals in the province and the provincial ETC of constant power,ETC,the product homogeneity serious,bargaining power of consumers gradually strengthen,at the same time the company internal product innovation,marketing ability and organizational mechanism need to be further improved.Facing this situation,shandong high-speed JC company still has many advantages.According to the SWOT matrix analysis it is concluded that the shandong high-speed JC company should implement centralized differential competitive strategy,and then puts forward the implementation plan focused differentiation,should carry out from the products,services,channels,etc focused differentiation competitive strategy,at the same time to focus on the implementation of differentiation competitive strategy guarantee measures are put forward,respectively from the channel,the enterprise culture and system mechanism three aspects: security measures are put forward.Innovation point of this paper is from the perspective of competitive strategy,through the analysis of shandong high-speed JC company internal and external environment,strategic location and,at the same time,from the enterprise management practice and theory that matches the perspective,adhere to the focused differentiation strategy is put forward,which is a systematic analysis of the competitive strategy of ETC industry,has the certain innovation significance.In addition,this thesis research will be to enhance the competitiveness of shandong high-speed JC company,enhance the company’s comprehensive strength has important reference value,at the same time also can provide some useful experience for the development of the national industry ETC.