Design Of Tourism Souvenir In Daxinganling Area Based On Product Conceptual Design Process Model

Tourist souvenirs have played an important role in promoting the development of tourism and can effectively enhance the image of tourist cities.First of all,this paper analyzes the new mode of tourism industry development from the perspective of domestic and international research status and global tourism,attempts to explore the design principles and systematic design process and method of tourism souvenir in the development of the times,on the basis of inheritance Innovation in order to respond positively to the development of the times and constant change.The product conceptual design process model(CFBSS)is based on the past product conceptual design process model to improve the model to ignore the human needs,cultural and aesthetic elements of the flaw,based on the analysis of the product structure of the hierarchical system,combined with semiotics and concept and theory of product semantics,this paper extends the function-behavior-structure conceptual design process model and proposes a process model of product conceptual design that integrates semantics.Then,the theoretical basis for the existence of two design variables(user and product semantics)in the model is analyzed.The purpose is to perfect the limitations in the traditional FBS conceptual design process model and to introduce non-technical factors such as emotion and culture into the conceptual design model,With a view to establishing a universal product conceptual design process model in the field of tourism souvenir design and supporting the design process of the product.Followed by the Daxing’anling area as a tourist souvenir design object,conduct a targeted investigation and analysis of the conceptual design process model design practice and research.The application of systematic design process and method of tourist souvenir based on global tourism mode is analyzed.Finally,according to the regional cultural characteristics of Daxing’anling,this paper further discusses how to design tourist souvenirs of Daxing’anling which can reflect the external morphological features of natural scenery in the region through systematic design process,And the inner sense of identity and spiritual satisfaction,so that the connotation of tourist souvenirs to be further sublimation.