Packaging Design And Brand Innovation From The Perspective Of Rural Revitalization

In the new era,in order to realize and solve the long-standing problem of agriculture,rural areas and farmers in China,rural revitalization has become a necessary link to solve the three rural issues,and rural tourism has driven the comprehensive rejuvenation of the countryside and is the only way to achieve rural rejuvenation.As China’s urbanization process continues to advance,the gap between urban and rural areas has gradually widened.Therefore,vigorously developing the countryside and building a modern rural area is one of the urgent tasks of national development.And “rural tourism” can greatly contribute to one of the measures to achieve this social transformation.Rural tourism can actively mobilize local tourism resources in the region,and at the same time create a new tourism model in combination with local agricultural production.However,if rural tourism wants to develop,it must use local agricultural resources to build and develop local tourism.However,the basic condition of rural tourism is that there are rich and varied agricultural products produced by dynamic agricultural production.Without these basic agricultural products and agricultural production activities,what can foreign tourists feel when they come to this village?However,agricultural products have to be branded in the game in the market.Therefore,if you want to develop "village tourism" effectively,you must develop and build local agricultural brands.For example,the actual case of Yangcheng Lake hairy crabs and Luochuan apples is the coordinated development of “village tourism” and “agricultural brand”.On this basis,this paper attempts to establish an agricultural brand under the broad perspective of “rural tourism”,and implements the agricultural special products in this area of Jiujijiang Town,Zhu County,Zhuzhou City,Hunan Province.Through SWOT analysis of rural tourism in Jiujiang River,and applying “Precise design” and “Emotional design”,the design creativity is used to give full play to the unique advantages of regional culture,enhance the value of characteristic agricultural products and realize agricultural innovation,and adjust rural and urban areas.The relationship between the rural areas through the investigation and research,according to the national geographical indication products and the extraction of local regional culture,redesigning its characteristic agricultural products,while applying regional culture to create a set of cultural and creative products as derivatives.