Research On The Design Of "Red" Cultural Creative Products

Red culture,as the spiritual pillar of the Chinese nation,contains the historical experience and wisdom crystallization created and summarized by the Party in the great practice of long-term leadership of the Chinese revolution and construction,and is a powerful spiritual driving force for the great rejuvenation of the Chinese nation.Following the publication of "Opinions on the Implementation of the Revolutionary Cultural Relics Protection and Utilization Project(2018-2022)by the General Office of the Central Committee of the Communist Party of China and the State Council in July2018,the project of promoting and inheriting the Red Revolutionary Culture has been launched in an all-round way,and the development of"Red Literary Creation"is also in a new critical period.As a part of cultural and creative industries,"red" literary creation is not only an important branch of the current domestic literary and creative industries,but also of great significance for promoting and inheriting excellent red culture.However,as far as the current red creative market is concerned,creative products are faced with such general problems as lack of practicability,lack of innovation and beauty,and lack of audience groups,which make it difficult to play the essential role of creative products.In the process of the development of red literary creation,due to the special nature of culture,the special form of cultural relics and the imperfect marketing system,the development of red literary creation has gradually entered a bottleneck period.Based on the investigation and research of Chongqing Red Rock Revolutionary History Museum,and on the basis of the survey data,the author makes a thorough discussion on the problems of product system innovation,product function enhancement,marketing context not yet established in the library,and makes an analysis of the relevant strategies,and determines that the young consumer group is the audience group for this design.Finally,through the screening of cultural relics,it is determined that the archival cultural relics of "Liao Chengzhi's Cartoon in Prison" in the collection of the Red Rock Revolutionary History Museum are taken as the design prototype,which closely follows the indomitable revolutionary spirit of Liao Chengzhi and his revolutionary predecessors in prison,as well as the hard struggle and positiveand optimistic revolutionary spirit conveyed therein,and a series of literary creations are developed.Products.The purpose is to provide strategies and suggestions for the development of red literary creation,and to provide new perspectives and attempts for the development and inheritance of red culture.