Research On The Application Of Cultural Symbols In The Development And Design Of Cultural And Creative Products In Huzhou

In recent years,with the rise and development of cultural and creative industries in China,cultural and creative products have gradually entered the public life.The difference between cultural and creative products and commodities in the general sense is that cultural and creative products are based on cultural elements and integrate culture into products.How to integrate cultural elements and products more and more becomes the focus of future cultural innovation industries.As a part of traditional culture,Huzhou’s characteristic "Zhuangyuan Culture" has special cultural connotation and cultural status,and it urgently needs the development and innovation of our contemporary people.The use of cultural and creative products as the carrier of the"championship culture" meets the dual needs of consumers’ spiritual culture and material culture.This article takes cultural symbols as the research object,from the perspective of semiotics,studies the cultural symbol elements in Huzhou’s characteristic "Zhuangyuan Culture",uses visual symbol language to explain,and compares the symbol elements in culture with design practice The combination provides a theoretical basis and development direction for the innovation of cultural products,and enhances the cultural connotation and symbolic characteristics of cultural innovation products.In the research process of the subject,in order to better reflect the cultural symbol elements of the product,before modeling design research,first of all,the theory of related fields was combed,and the general cultural creative product design path was studied,combined with the cultural symbol design method,Derived from the "Zhuangyuan Culture" creative product application path.Based on the "semiotics" theory,field survey of Huzhou local culture and corresponding literature sorting,analysis and summary of the development status of Huzhou cultural products,summed up the symbolic characteristics of Huzhou culture,with the "Zhuangyuan culture" creative product design path for design practice.Taking the characteristic cultural symbol of"Zhuangyuan Culture" in Huzhou as the starting point of the concept,the "Zhuangyuan Culture" is integrated into the design of cultural and creative products with the help of the cultural symbol’s thinking mode to design regionalized products and surroundings,using modern product design technology To realize the inheritance of traditional culture and the development of cultural innovation products.