Red Memory: Jinggangshan Revolutionary Museum Series Cultural And Creative Product Design

With the continuous advancement of cultural power,cultural construction has been vigorously developed in various regions.Red culture is the growth record of the communist party of China and the historical portrayal of the rejuvenation and development of the Chinese nation.As a valuable spiritual asset,red culture is constantly expanding and developing.As an important form of its inheritance and development,red memory is highly unified between material symbols and spiritual culture.It has a distinct historical revolutionary theme and an indelible era value.It is of great practical significance to deepen and carry forward red memory.The jinggangshan revolutionary museum shoulders the important duties of collecting and sorting out the historical relics in the period of the revolutionary struggle in jinggangshan and managing and protecting the historical sites.The jinggangshan spirit it carries is one of the main spiritual representatives of the red memory.In order to better promote and carry forward the jinggangshan revolutionary museum and its spiritual connotation,make visitors better understand and accept the patriotic education,then,in the form of development of jinggangshan revolution museum culture creative product,using the design method of instruction,to extract the collection of cultural relics of explicit notation and inner meaning,and targeted respectively using the method of element extraction and image narrative,the cultural transformation,and combined with modern life items,developed for meeting the needs of visitors visiting daily most cultural goods,make spirit meaning and practical value highly unified.Enriched the content museum visit,met the visitors visiting set to commemorate the consumption demand,also make confined to the museum of the revolution historical relics in real life have continue well,through the use of wen gen products constantly prompt consumers to recall and the corresponding historical stories and spirit connotation,make the article a product as a new carrier of the spiritual culture.The concrete practice process is as follows.The first step is to understand and master the age distribution,work status and daily intensive products of visitors to jinggangshan revolutionary museum through big data analysis and questionnaire.Provide data guidance for the selection of cultural and creative product categories.The second step is to summarize and condense the cultural core of jinggangshan revolutionary museum,and turn it into a concrete,concise and representative language,and build a series of cultural and creative products brand of jinggangshan revolutionary museum around it.The third part,centering on the spiritual culture of jinggangshan revolutionary museum,divides the cultural relics in its collection and selects the most representative cultural relics for cultural and creative product transformation.The fourth step is to analyze the representative cultural relics one by one,search for the correlation with the products and highlight this characteristic to design the cultural and creative products.For its explicit symbols,element extraction method is used to extract styles,shapes and colors,etc.,and image narration method is used to convert them into relevant visual illustrations for their intrinsic meanings,and the two are integrated into cultural and creative products.