Research On The Influence Of Modularization Of Automobile Manufacturing Enterprises On Innovation Performance

Automobile products are the products of large-scale economy.In order to match the optimal value of the system,the detailed division and professional integration around the automobile manufacturing system have deconstructed and reconstructed each nede boundary of its value network.As the core of the automotive industry,automakers are always looking for solutions to reduce costs,increase innovation,and increase efficiency in large-scale production processes.Modularity is considered a strategic choice to achieve these goals.An excellent modular platform strategy can help car companies maintain their competitive edge in the global competition.However,many scholars believe that the modular architecture scheme limits the development of the enterprise and hinders product innovation,that is,the mismatch between product architecture and production and the mismatch between production and organization make the enterprise fall into a "modular trap".Further,China's auto manufacturing industry is at the low end of the entire modular network,and should seize the opportunity brought about by modularity to actively integrate into the global network.How modularity creates value in the process of specialization and integration,and improves the innovation performance of enterprises is the question that this article tries to answer.From the perspective of architecture,this paper combines the modularity of automobile manufacturing enterprises into modularization:product modularization,production modularization,and organizational modularization.On the basis of clarifying the logical relationship between the modular systems of the automotive industry,the relationship between modularity and corporate innovation performance and the role of system integration capabilities are explored.At the same time,according to the existing literature and related theories,the theoretical model is constructed,and the relevant assumptions in the process of enterprise modularization and innovation performance are put forward.The research results show that product modularity and production modularity have an interactive relationship and jointly promote organizational modularity.Product modularity and organizational modularity can have a positive impact on corporate innovation performance through system integration capabilities,but cannot directly affect corporate innovation performance.Production modularity directly promotes the innovation performance of enterprises.This paper also explains the assumption of failure through case analysis and analyzes the mechanism of system integration ability in the process of product modularity and organizational modularity affecting innovation performance.