Research On Financial Strategy Optimization Of Gree Electric Appliance Based On Sustainable Growth

The corporate financial strategy is an important part of the overall strategy of the company.The strengths and weaknesses of the financial strategy are determined by its contribution to the overall strategy.Today,with China’s rapid economic growth and continuous development of the market environment,a large number of enterprises are still dying due to mistakes in the formulation of financial strategies.The speed of development of the enterprise should be matched with the financial strategy of the enterprise to ensure the sustainable development of the enterprise.Enterprises choose to expand their strategies,they need to ensure the stability of the capital chain,and have sufficient sources of financing to leave room for sudden emergencies that may occur at any time;if companies choose a sound strategy,they should pay attention to improving asset utilization and avoiding waste of resources.Plainly caused shareholder losses.The sustainable growth level of enterprises is the target for judging the development of enterprises.Just as Premier Li Keqiang said,"The primary responsibility of state-owned enterprises is to realize the preservation and appreciation of state-owned assets." From the perspective of sustainable growth,research on corporate financial strategy has a vital role and significance for the healthy and sustainable growth of enterprises.The article first introduces the basic situation of the selected caseenterprise Gree Electric Appliances,and analyzes the overall environment of Gree Electric’s financial strategy,which is mainly divided into external environment analysis and internal environment analysis.Secondly,it introduces Gree Electric’s financial strategy.The status quo,then through the financial strategy matrix to combine sustainable growth and financial strategy to analyze the problems in the implementation of the financial strategy: a single financing method,high debt repayment risk,diversification of investment projects,increased corporate risk,cash The dividend policy is unreasonable.Then analyze the cause of the problem:the short-term debt ratio of the debt structure is too high,the diversified investment strategy makes the enterprise resources scattered and the high dividend dividend policy;finally,combined with the previous findings,Gree Electric based on the problems of the financial strategy under sustainable growth,Corresponding optimization suggestions.Through the specific analysis of the main contents and existing problems of Gree’s financial strategy,this paper believes that its sustainable growth management is appropriate,but at the same time its sustainable growth rate has increased significantly,Gree Electric should also make appropriate adjustments to its financial strategy.